The Importance of Your Story
We’ve all heard it before - people buy from people.
It’s true though, your ideal client wants to get to know, like and trust you, before they choose to buy from you. Telling your story is important to start building a connection with your ideal client.
Why you do what you do, what led you to this point, things you love, your personal challenges and how you overcame them, these are all elements of your personal brand that are great to show to your potential clients.
To create a strong personal connection with your audience, let them into your life by telling them your story. Take a moment to write down who you are, why you do what you do, what you have to offer potential clients and what the benefits of working with you are.
Building your personal brand isn’t about putting on a new personality - it’s about sharing the things that make you uniquely you in a calculated, beautiful way. Being you, in an authentic way, will attract your ideal clients to you. They will choose you because they like what they see, they can connect with you, and they feel you are the right person for them.
Next to written content, it’s also important to have the visuals to go with it! Photographs and visuals play a big role, I’m sure you’ve seen an amazing photograph on social media that stopped you in your tracks and made you curious to find out more about the business, product or person. And that is exactly what great brand photography can do for you and your business.
Brand photography is so much more than ‘just’ a head shot. A great brand photographer will spend time getting to know you and your business, your values, your likes and dislikes and so much more. They will design a photo session to suit your wishes and create a wide range of images from details and closeups, to portraits and action shots, showing you, your services and products - all to tell your brand story.
Think of it like this, wedding photographers photograph all parts of a wedding day to tell the couples love story and capture all the emotions happening on the day. Brand photographers do the same, only for business owners and their brands.
So, to get ahead of your competitors and never run out of social media content ideas again, think about hiring a professional brand photographer and elevate your brand to the next level.
If you’d like to know more about brand photography and how I could help, please feel free to give me a shout. I’d love to arrange a complementary consultation call and hear all about you and your business.
hello@iskabirniephotography.co.uk
Tel. 07807 776016